Seven books. One founder journey.

The latest release · Book 7

Not From Around Here

An Australian Founder's Startup Story From Dublin · Murray Longe

Once you've built a business and sold it, sitting still is hard. In 2007, Murray Longe and his co-founder took a proven local-search model to Dublin, in a joint venture with one of Ireland's biggest media groups. A third of Irish businesses still paid by cheque, the deal had its own friction, and his accent told every room he wasn't from around here. They built it anyway — an empty office floor in Talbot Street became YourLocal.ie and 3,153 paying customers — and then the Global Financial Crisis tore the economy apart. Part story, part field guide, this is a first-hand account of building a startup in someone else's country, written for the founders coming up behind him.

Format: Paperback, Hardback, and Kindle

How To Start Your Start-Up

The 10 Key Steps To Get From Idea To Investment · Murray Longe

Do you have a business idea but don't know where to begin? This book gives you a clear roadmap from initial concept to pitching investors. It covers 10 key areas: finding real problems to solve, validating your idea, building a business model, assembling your team, creating your product, and mastering investor pitches. You'll get real-world examples, actionable steps, and insights from successful founders — practical guidance without business school jargon.

Format: Paperback, Hardback, and Kindle

Project Management For Startups

Simple Tools and Templates to Launch, Lead, and Thrive · Murray Longe

Launching a startup means juggling countless tasks with limited resources and tight timelines. This book provides practical project management techniques tailored for startups and growing businesses. It simplifies complex methodologies, emphasises human-focused leadership, and offers strategies you can use right away — with templates, real examples, and lessons from years of managing projects in fast-moving companies.

Format: Paperback, Hardback, and Kindle

The Startup Success Series · Book 1

Find Problems Worth Solving

How to Validate Your Startup Idea · Murray Longe

Most startups fail because they build solutions for problems that don't exist or aren't painful enough to solve. This book shows you how to validate your startup idea before you invest months building the wrong product. You'll learn research methods, customer interview techniques, and validation frameworks that separate real opportunities from wishful thinking — drawn from co-founding and exiting two tech companies.

Format: Paperback and Kindle

The Startup Success Series · Book 2

Beyond The Minimum Viable Product

Build Products Customers Really Want · Murray Longe

The minimum viable product has its place, but settling for "viable" often means building forgettable products that customers abandon. This book takes you beyond the MVP to create products people actually want to use. You'll learn how to balance speed with quality, incorporate user feedback, and build features that matter — with practical strategies for product development, design thinking, and customer experiences that drive loyalty and growth.

Format: Paperback and Kindle

The Startup Success Series · Book 3

Scale Without Breaking

How To Grow Your Startup Without Losing What Made It Work · Murray Longe

Scaling kills more startups than failure to launch. As companies grow from 10 to 50 to 100 people, the things that made them successful often fall apart. This book shows you how to scale without losing your culture, your speed, or your sanity. You'll learn how to build systems that scale, maintain quality as you grow, hire the right people, and preserve what makes your company special.

Format: Paperback and Kindle

The Startup Success Series · Book 4

Beyond The Pitch Deck

How To Raise Startup Capital · Murray Longe

Most founders think raising startup capital is about the pitch deck. It is not. It is about knowing what investors actually want, understanding the terms they will offer, and building the relationships that get you in the room before you ever need the money. Drawing on his experience co-founding TrueLocal.com.au and YourLocal.ie, Murray cuts through the noise to focus on what works — how venture capital actually works, how to find the right investors, what makes a pitch land, and what the terms in a funding offer really mean.

Format: Paperback and Kindle